Case Study: Hearst Television achieves 83% improvement in mobile uptime with Apteligent

Hearst Television, Inc. Uses Apteligent to Rapidly Diagnose Mobile App Issues

Hearst Television is a national multi-media company that operates 29 local TV stations and multiple digital properties. As users shifted to mobile, Hearst brought development in-house and built 100+ iOS and Android apps but struggled to proactively diagnose crashes and performance issues using only iTunes Connect and Google Play, risking user loss during traffic spikes (e.g., a 247% surge during the Boston Marathon bombing).

Hearst implemented Apteligent’s mobile APM to pinpoint root causes, test fixes in market, and push rapid updates; this enabled daily Android builds and a more proactive QA workflow. The result: mobile uptime improved by 83%, error rates for daily active users fell from ~3% to under 0.5%, app ratings rose from under 3 stars to 4, and the apps now support 2.2M monthly active users with growing ad impressions and revenue.

Hearst Television