Case Study: B&H Photo achieves 50% fewer app crashes and 5-star mobile ratings with Apteligent

B&H Photo - Customer Case Study

B&H Photo, a longtime leader in photo, video and consumer electronics retail (founded in 1973 and operating bhphotovideo.com and mobile apps since 2009/2010), relied increasingly on mobile as a revenue channel with ~250,000 downloads a year. Despite strong adoption, the IT team struggled to see app crashes and pinpoint API slowdowns—customers rarely reported issues—so developers spent precious time chasing errors instead of building features.

B&H implemented Apteligent’s Mobile Application Intelligence for unified crash/error monitoring, breadcrumbs and scalable analytics. Within weeks they cut app failures by 50%, gained real‑time diagnostics to resolve user issues, eliminated API bottlenecks, and saw new apps’ ratings rise from about 3.5 to 5 stars. The team was freed to focus on innovation and richer mobile experiences (better product data, manuals and high‑res images), boosting conversion, revenue and repeat business.

B&H Photo

Eli Weiss

Head of Mobile Strategy & Products