Case Study: Everton FC boosts season ticket retention with Apteco

Working Closely With Qbase, Everton Fc’s Data Scientist Has Developed Powerful Uses for the Apteco Marketing Software, Helping the Club to Gain an Enhanced Level of Invaluable Insight Into Season Ticket Holders

Everton FC wanted to identify supporter groups and season ticket holder retention risks in order to sell out Goodison Park for the 2017/2018 season. Working with vendor Apteco and its FastStats platform, the club aimed to gain clearer insight into fan behavior, churn risk, and the factors influencing renewals.

Apteco implemented FastStats, along with Geo and modelling capabilities, to create a single customer view, analyze churn risk, segment fans by attitudes and behavior, and personalize marketing. The results included a 16% increase in retention of young fans, 85% of high-risk fans renewed, £300k in additional revenue from personalized marketing, and a record 94% overall retention rate.

Everton FC