Case Study: Protyre achieves 1000%+ ROI and higher customer satisfaction with Apteco FastStats

Using Apteco Faststats® Has Enabled Protyre to Provide the Best User Experience and to Know More About Their Customers Than Their Competitors

Protyre, the UK’s second-largest tyre distributor, wanted to become the number one retailer by becoming more customer-centric and data-driven. Working with Apteco and Purple Agency, the company needed a way to better understand every customer and vehicle, improve communication timing, and avoid sending broad, untargeted marketing campaigns that delivered little return.

Apteco implemented FastStats and Cascade to build a single customer view across more than 1.5 million vehicles and 800,000 customers, using predictive models to forecast when tyres, brakes, clutches, MOTs, and services would be needed. The result was highly targeted, timely communications with ROI exceeding 1,000% in some campaigns, an MOT mailing ROI of 746.7% and £957,976 in revenue, plus an NPS score of 84 and improved retention, helping Protyre deliver a better customer experience and stronger business performance.

Protyre