Case Study: NEC Group boosts personalised CRM and revenue with Apteco

The Apteco Software Is at the Heart of the Nec Group's Crm Strategy and Marketing Communications Activities

NEC Group, a leisure and live events operator welcoming over four million visitors a year, needed a stronger, more personalized CRM approach to support high-volume event promotion across its venues. Its previous system was too restrictive for automated multi-stage campaigns and could not deliver a single customer view, limiting timely, targeted communications.

Apteco, working with partner CACI, implemented Apteco FastStats and Apteco PeopleStage on top of a single customer view to power smarter segmentation, automated journeys, and personalized messaging. The result was average email open rates rising from 27% to 48%, around 15% of CRM team time freed up for analysis and campaign evaluation, and an additional £350k in revenue generated, with promoters also booking extra tour dates for major acts.

NEC Group