Case Study: Petplan improves lead quality and conversions with Apteco FastStats

PetPlan - Customer Case Study

Petplan (Allianz Insurance) worked with TAP London and Apteco to address a major challenge caused by changes in insurance regulation around vet referrals. The business needed to understand the impact of the legislation, predict how it would affect conversions, and redesign its marketing approach to maintain business performance. Apteco’s FastStats system was central to helping the team analyze customer behavior and plan for different business scenarios.

Using Apteco FastStats, Petplan’s insight team built a more detailed customer journey, identified customer personas, and refined the timing, channel, volume, and content of communications. The new programme was monitored and adjusted over time, and the results were strong: Apteco helped Petplan improve lead quality and significantly increase conversion rates, while giving marketers the insight needed to deliver more relevant, timely campaigns.

Petplan

Kate Parker

Senior Marketing Campaign Analyst