Case Study: New Look reduces unsubscribes by 90% with Apteco

New Look - Customer Case Study

New Look, the UK fast-fashion retailer, wanted to deliver more personalised, targeted marketing quickly and within budget while leveraging existing assets and making better use of customer data across channels. With limited resources, opaque data processes and old segmentation tools, the CRM team was struggling to move beyond basic email production. Apteco, working with Planning-inc, helped New Look build a more practical customer data platform using Apteco FastStats and related marketing software.

Apteco enabled New Look to connect and access granular online and offline data, speed up campaign builds, and give multiple users direct access to insights, predictive models and next-best-product recommendations. The solution also supported multi-channel campaign management and reporting, helping New Look react to purchases and basket abandons in near real time. Results included a 90% reduction in unsubscribes, significant profit uplift from smarter personalisation, a 57% increase in web visits, and a 3.7x return on advertising spend.

New Look

Marie-Louise Lord

Senior CRM Manager