Case Study: LifeFit Group boosts email open rates with Apteco

LifeFit Group - Customer Case Study

LifeFit Group, a leading fitness platform in Germany, wanted to create more personalised, automated communications for its members and integrate its loyalty programme into marketing. Working with **Apteco** and partner b.telligent, the company needed to move from manual marketing to a more targeted customer dialogue using the Apteco Marketing Suite.

**Apteco** helped consolidate CRM data into a data mart, build a 360-degree customer view with FastStats, and automate campaigns in PeopleStage. This enabled a 9-step milestone campaign and a 3-step new-member mailing, sending over 500,000 emails per month. The result was a 20% increase in email open rates to 45%, improved response and retention, faster payments, over 30,000 personalised reminder letters automated, and around 2,375 hours saved.

LifeFit Group

Christian Noack

Senior Manager CRM