Case Study: English Heritage boosts email engagement with Apteco

English Heritage - Customer Case Study

English Heritage worked with Apteco, alongside partner Adroit, to improve engagement in its member Welcome Programme. With more than one million members, English Heritage needed to strengthen early-stage communication, especially because members who joined through partners were significantly less likely to renew after year one than those who joined online.

Apteco implemented a highly personalised, four-stage multi-wave journey using FastStats and PeopleStage, with virtual variables to tailor content, site recommendations, and segmentation based on survey responses and member data. The result was significantly higher click-through rates, stronger ongoing engagement across the welcome cycle, more members signing up to the Members’ Area, more survey completions, and increased visits to English Heritage sites.

English Heritage

Grace Gilbank

Marketing Data Analyst