Case Study: Cats Protection improves fundraising reporting and supporter insights with Apteco

Cats Protection - Customer Case Study

Cats Protection, the UK’s leading cat welfare charity, needed to sustain income during the Covid-19 pandemic as shop closures and reduced face-to-face fundraising exposed major gaps in its reporting. Its income coding was decentralised, inconsistent, and not suited to fast decision-making, while its data team tools had not kept pace with the organisation’s growth. To address this, Cats Protection worked with Apteco and partner Wood for Trees, using Apteco FastStats, Orbit, and PeopleStage to overhaul its data and reporting capabilities.

Apteco helped Cats Protection create a fully rationalised coding structure and over 30 Orbit income dashboards, enabling self-service reporting and real-time monitoring of trends. The team also recategorised all historic income, writing off more than a decade of data debt and improving visibility across business areas, channels, and supporter behaviour. As a result, Cats Protection could make faster investment decisions, better understand digital giving, and sustain income throughout the pandemic while supporting its new 10-year fundraising strategy.

Cats Protection

Lee Derrick

Head of Data, Digital and Direct Marketing