Case Study: Weiler achieves faster workflows and improved customer service with Aptean CRM

Weiler Leverages Aptean CRM to Enhance Customer Service and Support

Weiler, a leading paving-equipment manufacturer based in Knoxville, Iowa, needed a better way to manage customer and dealer relationships. Its legacy CRM was costly, cluttered with irrelevant features, hard to use, required excessive manual data entry and didn’t integrate with the company’s ERP, leading to poor adoption and inefficient processes.

Weiler implemented Aptean CRM—integrated with its Aptean ERP—to provide a manufacturing-specific, user-friendly, mobile-accessible platform with tailored workflows. The solution was deployed in months, is now widely adopted across departments, gives a single real-time source of truth, cut common task times from 15–20 minutes to 2–3 minutes, and improved collaboration, service and operational visibility.

Weiler

Sharon McCombs

IT Manager