Case Study: Warburtons achieves real-time delivery visibility and routing efficiency with Aptean Routing & Scheduling

Warburtons - Customer Case Study

Warburtons, the UK’s largest branded bakery supplier, needed to manage around 16,000 deliveries a day across 800 vehicles and 24 distribution sites while meeting rising customer expectations for delivery visibility and service. The company turned to Aptean Routing & Scheduling, including Paragon Fleet Control, to improve planning accuracy, operational adherence, and real-time delivery tracking.

Aptean implemented a solution that combined route planning with minute-by-minute tracking feeds, allowing Warburtons to compare actual performance against delivery schedules throughout the day. The result was immediate visibility into plan effectiveness, stronger driver and depot buy-in, and real-time KPI reporting across the network, helping Warburtons better meet customer service targets and continuously benchmark performance.

Warburtons

Jim Norton

Distribution Planning Manager