Case Study: Kingstown Associates achieves 29% organic growth and doubles online sales with Aptean Retail ERP Elucid Edition

Utilizes Aptean Retail ERP to Transform Mail Order Business into Multi-Channel Retail Operation

Kingstown Associates is a specialist mail-order retailer for the over‑60s, sending around a million parcels a year and 75,000 catalogs weekly. The business faced fragmented legacy systems that caused lost orders from batched card payments, duplicate order entry for marketplace sales, and difficulty managing complex web orders and multi‑channel inventory.

After a detailed business process analysis, Kingstown implemented Aptean Retail ERP Elucid Edition to integrate telesales, ecommerce, marketplaces, mail orders and warehouse operations with unified dashboards and automated marketplace downloads. The change eliminated lost telephone orders, streamlined warehouse and returns processes, doubled online sales in 12 months, delivered 29% organic growth over two years, generated over £500k in marketplace revenue, improved order accuracy and customer service, and achieved these gains with minimal additional headcount.

Kingstown Associates

Paul Chambers

Operations Director