Case Study: Astley Clarke achieves international omnichannel expansion and 25% growth with Aptean Retail ERP Elucid Edition

Uses Aptean Retail ERP to Move From UK Player to Leading International Omnichannel Retailer

Astley Clarke, a fine jewelry retailer founded as an online marketplace, set out under new CEO Scott Thomson to expand from a UK player into an international omnichannel brand but was held back by a legacy ERP that couldn’t scale for ecommerce, wholesale, concessions, enhanced customer service or cross‑border compliance.

By implementing Aptean Retail ERP Elucid Edition as its core system, Astley Clarke gained a single view of operations, flexible product catalog management, ecommerce and carrier integrations, and international tariff/currency support. The platform became the backbone for omnichannel fulfillment and customer‑facing improvements, helping drive turnover to around £6M, 25% overall business growth (35% international), stronger supply‑chain partnerships and shipments to 150 countries.

Astley Clarke

Scott Thomson

Chief Executive Officer