Case Study: Northland Fishing Tackle achieves streamlined operations and stronger profitability with Aptean Distribution ERP

Improves Processes and Strengthens Profitability with Aptean Distribution ERP

Northland Fishing Tackle, founded in 1975, is a leading U.S. maker of premium fishing lures and rigs. Rapid product growth exposed weaknesses in its back-end systems: the supply chain wasn’t fully integrated and management lacked visibility into sales, expenses, SKUs, inventory costs and performance tracking.

After implementing Aptean Distribution ERP (hosted with Aptean-managed EDI), Northland gained granular data and streamlined operations—improving reporting efficiency by 50%, boosting warehouse picking efficiency 400%, raising inventory accuracy to 90%, achieving up to 98% shipping accuracy, gaining full visibility into inventory and backorders, and significantly reducing chargebacks—delivering a fast ROI in under a year.

Northland Fishing Tackle

Luke Lundt

CFO