Case Study: AO (UK’s leading online electrical retailer) achieves streamlined processes and improved operational efficiency with Aptean Routing & Scheduling Paragon Edition

AO Streamlines Processes and Improves Operational Efficiencies with Cloud-Based Route Optimization Software

AO, the UK’s leading online electrical retailer with distribution hubs in Bolton, Crewe, 17 delivery outposts and a recycling plant in Telford, faced an outdated, on-premise routing system that routinely produced inefficient, manually corrected routes, limited scalability and lacked vendor support—creating a bottleneck for next‑day deliveries and AO’s digital transformation goals.

By deploying Aptean Routing & Scheduling Paragon Edition in the cloud, AO gained seamless upgrades, robust security, real‑time visibility and scalable route optimization. Automated route generation now produces nearly 100% of routes without human intervention, enabling scenario modeling, reduced mileage and significant cost savings, improved delivery adherence and streamlined workflows—all achieved without adding staff.

AO

Carl Phillips

Group Tech Director