Case Study: Warburtons achieves automated route planning and real-time delivery visibility with Aptean Routing & Scheduling Paragon Edition

Warburtons Slices Through Deliveries with Paragon Route Execution

Warburtons, the UK’s largest bakery brand delivering to over 20,000 retail customers and 2.2 million products daily, needed to modernize its distribution planning and gain real-time visibility across an 800+ vehicle fleet to improve customer service. To solve this, Warburtons implemented Aptean Routing & Scheduling Paragon Edition (Paragon Route Execution) integrated with Navman Wireless GPS and in-vehicle terminals to replace manual reporting and outdated planning processes.

Using Aptean Routing & Scheduling Paragon Edition to automate nightly route planning, send sequential routes to drivers and link live vehicle tracking to route execution, Warburtons achieved instant driver debriefs (removing a previous 12‑hour feedback delay), paperless scheduling, centralized multi-depot control and improved on‑time delivery monitoring. The Paragon solution now supports delivery of 2.2 million bakery items daily to 20,000 retailers, streamlined fleet management for 800+ vehicles and materially enhanced operational visibility and customer service.

Warburtons

Jim Norton

Distribution Planning Manager