Case Study: Home interiors specialist Fired Earth achieves greater efficiency and fleet reduction with Aptean Routing & Scheduling Paragon Edition

Fired Earth switches to Paragon for greater efficiency

Fired Earth, part of the Aga Rangemaster Group, was struggling with an inflexible legacy delivery scheduling system that could not easily model "what‑if" scenarios, required costly external consultancy, and forced inefficient use of its fleet. To boost customer service and distribution efficiency, Fired Earth implemented the Aptean Routing & Scheduling Paragon Edition routing and scheduling software.

Aptean Routing & Scheduling Paragon Edition delivered strategic modelling and a more user‑friendly scheduling environment, giving schedulers day‑by‑day visibility of vehicle requirements and the ability to react quickly to customer changes. The solution enabled Fired Earth to remove a vehicle (saving £3,500 a month), reduce overall fleet size, lower annual maintenance costs, and realise a projected payback within three years while improving delivery responsiveness.

Fired Earth

Samantha Millican

Operations Director