Case Study: Tottenham Hotspur Football Club achieves 80% online sales, 5× faster dispatch and cost savings with Aptean Priam

Tottenham Hotspur Football Club - Customer Case Study

Tottenham Hotspur Football Club, with a large and growing global supporter base, needed a scalable mail order and e‑commerce/fulfilment platform to improve online sales and fulfilment efficiency. The Club engaged Aptean Priam and implemented the PRIAM appease e‑commerce solution to sit behind their website and integrate with their back‑of‑house operations.

Aptean Priam delivered a seamless front‑to‑back solution handling website content, call centre, stock control, warehousing, dispatch, payments and pre‑orders; the appease platform scaled to support more SKUs and personalised items while streamlining courier and accounts processes. As a result, Tottenham Hotspur Football Club increased website-driven sales from 50% to 80% and achieved despatch times that are five times quicker, delivering cost savings, higher margins and clear ROI for Aptean Priam’s solution.

Tottenham Hotspur Football Club

Victoria Howarth

Head of Retail