Case Study: Simply Thank You achieves scalable, error-free global gift fulfilment and branded e-commerce with Aptean Priam

Simply Thank You - Customer Case Study

Simply Thank You, the UK's leading corporate gift delivery service, faced rapid growth, highly personalised fulfilment needs and the complexity of multi-currency, multi-site operations. The company needed to replace manual processes, improve stock visibility and error control, and offer branded ecommerce portals for corporate clients. To meet these challenges it selected the Aptean Priam multi-channel business solution, including Priam’s ecommerce CMS and CRM.

Aptean Priam implemented an integrated end-to-end system—warehouse management, order fulfilment, financials, CRM and a configurable ecommerce/CMS—giving live stock control, precise costing via bills of materials, and white-labelled client websites. The solution drove measurable impact: accuracy rates above 99%, creation of over 400 individual ecommerce sites, seamless multi-currency/multi-lingual operations and faster global expansion (Netherlands, Australia, India), enabling Simply Thank You to scale while reducing fulfilment errors and improving customer service.

Simply Thank You

Colin Eglington

Managing Director