Case Study: Response Direct Publishing (RDP) achieves scalable, automated multi‑million lead processing with Aptean Priam

Response Direct Publishing (RDP) - Customer Case Study

Response Direct Publishing (RDP) is a fast-growing UK leader in consumer lead generation that publishes direct media such as card decks, response catalogues and travel supplements. Faced with massive volumes of response data and the need to automate collection and output to clients without investing in high‑powered servers, RDP selected Aptean Priam’s PRIAM Business Software (PRIAM system) to handle its data processing and routing needs.

Aptean Priam implemented the PRIAM system to import, process and channel response data to advertisers according to defined criteria, enabling automated workflows and efficient output. The PRIAM solution processes and stores many millions of records without archiving or speed loss, was delivered to plan and on schedule, and supports RDP’s scale—helping them generate upwards of 4 million consumer enquiries in the coming year while improving performance and client delivery.

Response Direct Publishing (RDP)

Peter Webb

Creative & Marketing Director