Case Study: Readers Union launches multi‑site, ERP‑backed e‑commerce in six weeks with Aptean Priam (appease)

Readers Union - Customer Case Study

Readers Union, a near‑century leader in specialist book clubs, needed to move its loyal customer base online and create an e‑commerce future. They engaged Aptean Priam (PRIAM) and its appease e‑commerce development tool, built on the PRIAM ERP/CRM platform, to deliver web‑based club sites and retain creative control.

Aptean Priam delivered the first site (www.rucraft.co.uk) just six weeks from order, trained Readers Union staff on appease, and then launched additional sites (www.rubooks.co.uk and www.thehobbywarehouse.co.uk). All sites run as unique entities on the PRIAM multi‑company ERP back end, giving customers modern account management and social features like blogging; measurable outcomes include three live e‑commerce sites and in‑house staff able to manage content and operations.

Readers Union