Case Study: Penny Plain achieves rapid multi-channel growth and faster order fulfilment with Aptean Priam (PRIAM Business Software)

Penny Plain - Customer Case Study

Penny Plain is a Newcastle-based catalogue and retail specialist in classic women's (and menswear via Oliver and Kerr) fashion that needed to scale a busy multi-channel business—call centre, e-commerce and retail—while keeping rapid order response and accurate stock visibility. To support this growth they implemented Aptean Priam’s PRIAM Business Software as a single integrated CRM/ERP solution.

Aptean Priam’s PRIAM integrated order processing, inventory and reporting so call-centre operatives can check stock availability and trigger warehouse picking lists within minutes, and managers can use both standard PRIAM reports and ODBC-based reports for control. The solution has underpinned nearly five years of significant growth, supported 12 retail outlets alongside the catalogue and web channel, improved fulfilment speed and given Penny Plain the flexibility to extend system functionality beyond its original requirements.

Penny Plain