Case Study: Micro Anvika achieves unified multi-channel retail and e‑commerce with Aptean Priam

Micro Anvika - Customer Case Study

Micro Anvika, founded in 1984, is a long-established computer retailer on London’s Tottenham Court Road with additional branches (Croydon, Manchester, Selfridges) plus mail order and service divisions. Because the website is a particularly important part of their selling activity and they are undertaking a redesign, Micro Anvika engaged Aptean Priam to support their multi-channel retail operations using PRIAM’s software, including the PRIAM appease CMS for the new site.

Aptean Priam implemented a unified solution covering shops, mail order and e-commerce, and will power the redesigned website with PRIAM appease to centralise content management and product listings. The result is a streamlined, consistent multi-channel platform that strengthens Micro Anvika’s online sales presence, simplifies inventory and promotional control across channels, and enables faster site updates supported by Aptean Priam.

Micro Anvika