Case Study: JoJo Maman Bébé achieves 500–900 daily orders and multi-channel e-commerce growth with Aptean Priam

JoJo Maman Bébé - Customer Case Study

JoJo Maman Bébé, an international maternity and baby clothing retailer, needed to relaunch its website while keeping tight integration with its existing multi-channel ERP that supports call centre, back-office fulfilment and 22 boutiques. After evaluating options, JoJo Maman Bébé selected Aptean Priam and its appease e‑commerce solution to handle the complexities of fashion retail—colours, sizes and returns—while preserving service, value and ethical retailing.

Aptean Priam implemented appease integrated with the PRIAM ERP, giving JoJo Maman Bébé creative control to design and run the site while retaining full back-office scope. The new site has been a huge success, handling 500–900 orders per day and driving a significant increase in online sales, demonstrating measurable operational and commercial impact.

JoJo Maman Bébé

Laura Tenison

Managing Director and Owner