Case Study: Groundwell Logistics achieves state-of-the-art multi-channel fulfilment and rapid ROI with Aptean Priam

Groundwell Logistics - Customer Case Study

Groundwell Logistics, a Swindon-based fulfilment specialist with over 40 years’ experience and the primary fulfilment operation for Book Club Associates, needed a flexible, multi-client, multi-channel fulfilment platform to support a diverse customer base. To replace legacy ERP systems (SAP and Manhattan) and deliver tailored, cost-effective fulfilment services, Groundwell Logistics selected Aptean Priam (PRIAM) as their core fulfilment system.

Aptean Priam implemented the PRIAM ERP suite—including integrated CRM, call-centre management, database marketing, and e-commerce/content management—to enable full multi-channel processing and automated customer services. The solution replaced SAP and Manhattan, delivered state-of-the-art fulfilment capabilities, improved speed, accuracy and reliability of order processing, and provided Groundwell with a clear competitive advantage and a rapid return on investment.

Groundwell Logistics

Tony Day

Managing Director