Case Study: Book Club Associates (BCA) unifies 30+ systems, cuts IT costs and gains real-time reporting with Aptean Priam

Book Club Associates (BCA) - Customer Case Study

Book Club Associates (BCA), Britain’s largest mail-order book seller, faced mounting costs and complexity from more than 30 disparate systems (including SAP and Manhattan), batch-only updates, duplicated stock records and limited reporting. Seeking to cut IT costs, reduce specialist staff, achieve real-time reporting and enhance core book‑club functionality, BCA selected Aptean Priam’s PRIAM solution as its replacement.

Aptean Priam deployed its PRIAM centralized, fully integrated system with bespoke book‑club enhancements and a managed e‑commerce/content management platform (supporting seven websites and up to 15,000 daily visitors), hosted and maintained by Aptean Priam. The solution delivered real‑time reporting, greater warehouse visibility and stock accuracy, reduced IT infrastructure costs and staffing needs, drove more customers to the web, enabled new offerings like “cash with order,” and produced a rapid return on investment for BCA.

Book Club Associates (BCA)

Phillip Wagner

Managing Director