Case Study: Brands Home & Leisure (BHL) increases sales and streamlines operations with Aptean Distribution ERP

World Class Products Require World Class Service

Brands Home & Leisure (BHL), a UK distributor of houseware products, was struggling with an outdated DOS-based ERP system that lacked integrated support for stock allocations, order processing, import management, inventory control, warehouse management, and reporting. The company needed a more efficient solution, and selected Aptean Distribution ERP to replace multiple bolt-ons and improve visibility across operations.

Aptean Distribution ERP was implemented as BHL’s standard ERP package, with support for integrated features such as multi-currency handling, inventory reservations, sales restrictions, EDI mapping, and reporting tools. The rollout was completed smoothly in just a few months, and BHL later added the customer portal. As a result, the business improved reporting, streamlined credit checks and order imports, gained better operational control, and increased sales by 9% within a year without adding labor hours.

Brands Home & Leisure (BHL)

Mark Snape

Finance Director