Case Study: Allure Bridals improves visibility, efficiency, and customer satisfaction with Aptean Distribution ERP

Customer Portal Solution Improves On-Hand Visibility, Service and Satisfaction

Allure Bridals, a global designer and distributor of bridal and formalwear, was experiencing rapid 25% to 30% annual growth and needed to replace its Sage MAS accounting-only system with an industry-specific ERP solution. The company wanted better customer portal access, improved business processes, and stronger visibility into inventory, orders, and sales trends. Aptean Distribution ERP was selected to support these needs.

Aptean Distribution ERP implemented integrated customer portal and order management capabilities that gave sales reps and retailers real-time access to on-hand inventory and orders in production. The solution streamlined custom orders, eliminated communication errors, enabled invoice consolidation and shipping efficiencies, and added FedEx integration and automatic labels. As a result, Allure Bridals achieved a 100% effective rate for special-order instructions, reduced shipping costs, improved warehouse efficiency and customer satisfaction, and gained detailed business intelligence on sales trends.

Allure Bridals

Jana Looney

Allure Bridals