Case Study: Weiler boosts customer service and operational efficiency with Aptean CRM

Weiler Leverages Aptean CRM to Enhance Customer Service and Support

Weiler, a leading manufacturer of paving equipment, faced a CRM that lacked needed features, delivered a poor user experience with low adoption, forced excessive manual data entry, and didn’t integrate with its ERP. Seeking a manufacturing-specific, cost-effective solution, the company selected Aptean CRM to replace the legacy system and improve sales, service and dealer relationship management.

Aptean CRM was rapidly deployed and integrated with Weiler’s Aptean ERP to provide a single, real-time source of truth accessible on desktop and mobile. The new solution delivered faster workflows (tasks that took 15–20 minutes now take 2–3 minutes), broader cross-department adoption, improved collaboration and operational visibility, and a simpler, more cost-effective platform for ongoing customer service and support.

Weiler

Sharon McCombs

IT Manager