Case Study: Goodway Technologies achieves greater pipeline visibility and sales productivity with Aptean CRM

How Goodway Technologies Drives Sales Through OnContact CRM

Goodway Technologies, a global manufacturer and marketer of industrial maintenance solutions, needed a robust CRM to manage a sales-driven organization with sales reps worldwide and a contact database of roughly 250,000 individuals across about 80,000 enterprises. To gain better visibility into the sales pipeline, improve team accountability, and make onboarding easier for new hires, Goodway selected OnContact CRM from Aptean CRM to replace their previous system.

Aptean CRM implemented a customized OnContact solution that’s easy to use (new users can learn it in as little as one day) and tailored to Goodway’s business processes; the system now supports millions of recorded activities. The deployment delivered measurable impact in the form of greater pipeline visibility, improved sales team accountability, faster onboarding, and a CRM instance customized to fit Goodway’s model.

Goodway Technologies

David Walsh

Senior Vice President of Technology