Case Study: Olympus Group achieves greater sales accountability and responsiveness with Aptean CRM (OnContact)

Forging a responsive sales team with OnContact CRM

Olympus Group, a Milwaukee-based manufacturer of wide-format graphics, mascot costumes and U.S. flags, struggled with multiple sales teams calling on overlapping accounts, little visibility into the sales pipeline, and inefficient prospecting. To address these challenges they selected OnContact CRM from Aptean CRM to centralize contacts, monitor activities, and gain better control over prospect assignment and follow-ups.

Aptean CRM implemented OnContact CRM with built-in Microsoft Outlook integration, activity tracking and reporting, enabling reps to push emails and schedule follow-ups automatically and giving managers quick activity-search snapshots. As a result, Olympus Group gained greater pipeline visibility, improved sales-team accountability and responsiveness, reduced duplicate outreach, and increased the efficiency of prospecting and follow-up processes.

Olympus Group

Ryan Holzhauer

Vice President of Sales