Case Study: Strongwell achieves improved CRM usability and reliable Outlook integration with Aptean CRM

Easy-To-Use OnContact CRM Assists Strongwell Sales

Strongwell, a manufacturer of fiber reinforced polymer structural products with four locations, needed a more usable CRM after struggling with a previous solution whose Microsoft Outlook plugin never worked and whose interface forced excessive scrolling and many clicks. To address these issues they chose Aptean CRM and deployed the OnContact CRM product, staying within the vendor family they already trusted from their long relationship with WorkWise ERP.

Aptean CRM implemented OnContact CRM, providing a functioning Outlook plugin, simplified screens that cut down on endless scrolling, and direct access to senior CRM support. Within two months Strongwell reported noticeably improved usability, faster user adoption and the ability to pursue marketing automation and a mobile interface—results the customer attributed directly to Aptean CRM’s solution and support.

Strongwell

Dave Manahan

Corporate Business Process Improvement Director