Case Study: Concorde Battery Corporation achieves greater sales visibility and improved forecasting with Aptean CRM

Concorde Battery Corporation - Customer Case Study

Concorde Battery Corporation, a manufacturer of premium lead‑acid batteries serving aircraft, marine, medical, telecommunications and the U.S. military, needed a centralized CRM to secure and organize critical contact and sales data and to gain visibility into their salesforce. To address lost and unorganized data and support mission‑critical customer contacts, Concorde implemented Aptean CRM (OnContact CRM) for a flexible, low‑learning‑curve solution.

Aptean CRM provided implementation, training and support that created a single repository for opportunities and prospect progression; in less than one year Concorde could identify opportunities, develop data‑driven sales strategies and produce more accurate sales forecasts. Aptean CRM’s ease of use, low price point and strong support reduced onboarding friction, improved sales-team focus and increased visibility into the pipeline across the business.

Concorde Battery Corporation

Walter Heine

Director of Sales