Case Study: Nutricia achieves full product sample inventory visibility with Aptaria’s Salesforce platform app

Nutricia improves sample inventory visibility with Aptaria, handling 3,000+ monthly samples

Nutricia, a unit of Danone specializing in nutritional products, faced significant federal regulatory risk because it could not track which healthcare professionals received specific product samples from its salesforce. This lack of visibility meant inefficient, costly recalls that damaged the brand. Nutricia engaged vendor Aptaria to address this challenge within its existing Salesforce CRM.

Aptaria built a custom inventory management application on the Salesforce Platform. This solution allowed sales reps to easily track samples, eliminating manual data entry and providing full visibility into inventory distribution. As a result, Nutricia achieved significant cost savings, improved brand equity, and removed a major regulatory risk by enabling precise, directed product recalls.

Nutricia