Case Study: Avid streamlines quote-to-cash and speeds revenue with Aptaria and Salesforce

Avid speeds revenue by 1 week with Aptaria

Aptaria worked with Avid, a top audio/video hardware maker, to address major inefficiencies in its sales process. The customer's sales reps had limited customer knowledge when calling, each quote had to be created manually from scratch leading to errors, and the fulfillment team had to retype all information from quotes into SAP, which caused delays and frustrated customers.

Aptaria implemented a custom Salesforce CRM solution that provided a 360-degree customer view, enabled clone-able quoting, and integrated quotes directly with SAP. This solution significantly increased quote accuracy, reduced unsellable quotes to nearly zero, and allowed staff to focus on revenue-generating activities. A key measurable result was that Avid could realize sales revenue approximately one week earlier than before the implementation.

Avid