Case Study: Mitchell1 digitizes 4.5M+ pages and boosts profit margins with Aptara

Transformation of Automotive Data Keeps Mitchell1 in the Driver’s Seat

Mitchell1, a leading provider of automotive repair software and the maker of widely used vehicle repair manuals, faced a growing competitive need to deliver up-to-date information to technicians on the shop floor and mobile devices. The company had a five‑million‑page archive dating back 90+ years locked in a disorganized mix of PDFs and print, with page counts rising monthly and transformation costs becoming prohibitive.

Aptara partnered with Mitchell1 to design a cost‑effective digital workflow, combining automotive SMEs with XML/SGML expertise, a Citrix point‑to‑point infrastructure, and dedicated QA teams. Aptara mined metadata, captioned images, marked up diagnostics, and rewrote manufacturer text where needed, converting more than 4.5 million pages to create searchable digital diagnostic manuals. The conversion digitized Mitchell1’s library, enabled wider content distribution and repurposing, unlocked new revenue streams, lowered labor costs, improved margins, and left Aptara as the company’s ongoing conversion partner.

Mitchell1