Case Study: Time Inc. achieves two-hour XML production turnaround with Aptara

Time Inc. cuts XML turnaround to 2 hours with Aptara

Time Inc. faced pressure to drastically reduce the XML production turnaround times for nine of its major consumer magazines, including People and Sports Illustrated. To address this challenge, they partnered with vendor Aptara, who employed their Power Edit application and expertise in PRISM XML standards.

Aptara designed a custom workflow and production process, which included a dedicated U.S. team and automated technology. This solution was implemented in just ten weeks, achieving the remarkable result of converting magazine content to XML within two hours of receipt. The system successfully met Time Inc.'s quality standards and was stress-tested to scale with demand.

Time Inc.