Case Study: Novo Nordisk achieves cost-effective bite-sized eLearning with Aptara and Synthesia

Novo Nordisk saves 80% on eLearning development with Aptara

Novo Nordisk, a Danish multinational pharmaceutical company, sought to upscale digital competencies and strengthen Multichannel Customer Engagement for its teams. The key challenges included a need for quick training turnaround, engaging content for busy professionals, and managing multiple stakeholder inputs. To address this, they partnered with vendor Aptara.

Aptara's solution involved collaborating with the AI video platform Synthesia to create a library of bite-sized, mobile-enabled training videos. Using AI-driven narration and animations built in MS PowerPoint, Aptara developed the courses rapidly within a SCORM-compliant structure. This approach resulted in a significant 80% savings in development costs and provided a highly effective, cost-efficient model compared to traditional eLearning development for Novo Nordisk.

Novo Nordisk