Case Study: BlueCross BlueShield of North Carolina achieves rapid, engaging ACA compliance training and improved employee satisfaction with Aptara

New Compliance Training Is a Winner with Employees

BlueCross BlueShield of North Carolina (BCBSNC), a 75‑year‑old insurer with 4,400 diverse employees, faced a major operational shift after the 2013 Affordable Care Act. The company needed to rapidly transform products, systems, and workforce behavior while cutting administrative costs, so any compliance training had to be culturally appropriate, user‑friendly, accessible on mobile, and visually engaging without compromising content integrity.

Aptara delivered a blended eLearning solution using a “task‑sourcing” model that paired onshore BCBSNC instructional designers with offshore Aptara developers, designers, and HTML5 specialists. The teams produced mobile, social‑style, multi‑level courses with strong visuals and conversational narration, formalized standards and processes, and minimized disruption to operations. The training was widely accepted, boosted employee satisfaction and teamwork, helped BCBSNC meet ACA deadlines, and earned a 2013 Brandon Hall Excellence Award for Best Learning Team.

BlueCross BlueShield of North Carolina