Case Study: Mitchell1 digitizes automotive repair content with Aptara

Mitchell1 converts 4.5 million pages with Aptara

Mitchell1, a leading provider of automotive repair software and information, faced the challenge of digitizing a vast, disorganized archive of over five million pages to stay competitive. The cost and complexity of converting this content developed by their SMEs was prohibitive. They partnered with content transformation vendor Aptara for a solution.

Aptara deployed a team of automotive SMEs and technical experts to create a tailored digital workflow. They converted over 4.5 million pages, built a secure network for the project, and ensured data accuracy through dedicated QA. This allowed Mitchell1 to digitize its entire library, create new digital service offerings, and open new revenue streams at a significantly lower cost, greatly improving profit margins. Aptara continues to handle all of Mitchell1’s conversion needs.

Mitchell1