Aptara
56 Case Studies
A Aptara Case Study
LexisNexis, the largest provider of computer-assisted legal research, operates Lawyers.com, which profiles over one million lawyers and law firms. With widespread access to legal information and an increasingly mobile audience, LexisNexis needed a way to extend Lawyers.com’s utility to smartphones and tablets and better engage users on the go.
Aptara developed a mobile app that lets users search by name, specialty, or location (including geo-locate), save search history, view Lawyers.com ratings, call or email with one touch, get maps and driving directions, access full profiles and background checks, and share contacts. The app created a one-stop, on-the-go resource for researching and contacting attorneys, drove significant traffic to LexisNexis sites, and reinforced the brand as consumer-friendly and high-tech.