Case Study: Leading Computer Manufacturing Company achieves over 90% reduction in customer complaints and near‑zero eCommerce content errors with Aptara

Leading Computer Manufacturer - Customer Case Study

A multibillion-dollar computer manufacturer known for desktops, notebooks and PCs across education, enterprise, government and consumer markets faced mounting customer complaints and widespread editorial errors on its online store. Poor user experiences were threatening the brand’s reputation, and the company lacked the internal resources to quickly fix content and operational issues.

Aptara provided a dedicated team to rewrite product page copy, deliver 24/7 editorial support, handle back-end eCommerce operations and integrate content through the client’s publishing workflow with 15-minute queue scans. The team met the deadline, optimized product pages and the site GUI, cut customer complaints by more than 90% and reduced website copy errors from over 10 to under 0.22 errors per page.