Case Study: Amazon.com (customer) achieves rapid, large-scale Kindle eBook conversion with Aptara (solution provider)

Converting Print to Digital New eBooks Fulfill the Potential of an eReader

Amazon faced a sudden eBook opportunity when the Kindle ignited consumer demand in 2008: to dominate the new market it needed tens of thousands of print and legacy digital titles converted quickly and affordably into the Kindle’s proprietary format. With in‑house conversion impractical and rapid turnaround essential to capture market share, Amazon sought a reliable production partner to scale conversion of PDFs, Word files, and InDesign/QuarkXPress assets.

Amazon selected Aptara, whose digital‑first production platform converted large volumes into Kindle‑ready eBooks, optimized color graphics for high‑quality black‑and‑white rendering, and took advantage of the Kindle’s interactive features. Aptara delivered hundreds of thousands of pages across tens of thousands of titles—meeting turnaround windows as short as three days—helping Amazon hit its speed, cost, and quality targets; the partnership continues and publishers likewise use Aptara for Kindle conversion.

Amazon.com