Case Study: BlueCross BlueShield of North Carolina achieves ACA compliance readiness with Aptara's blended eLearning development

BlueCross BlueShield of North Carolina retools 4,400 employees for ACA compliance with Aptara

BlueCross BlueShield of North Carolina (BCBSNC) faced the immense challenge of adapting its business and workforce to comply with the new Affordable Care Act. They needed to train 4,400 diverse employees on complex operational changes in a cost-effective manner, requiring a solution that was engaging, accessible, and user-friendly. To meet this need, they partnered with vendor Aptara for a blended eLearning course development service.

Aptara's solution was a blended eLearning model that utilized a dedicated onshore and offshore team to develop multi-level courses. The courses featured intuitive social media-like navigation, a conversational narrative, and rich graphics. This new training program was widely accepted by employees, who requested future training follow its example. The solution from Aptara boosted employee pride and satisfaction and, most critically, enabled BCBSNC to retool and reorganize in time to meet its ACA compliance deadlines.

BlueCross BlueShield of North Carolina