Case Study: WWF Norway builds lasting supporter relationships with Apsis One

WWF Norway distributes 150,000 seed packages with APSIS

WWF Norway, part of the global conservation organization, needed a marketing platform to deepen engagement with its supporters. Their challenge was to transform one-time actions into lasting relationships and manage complex, mission-aligned communication that balanced education with fundraising. They turned to the vendor APSIS and implemented its Apsis One platform for data-driven marketing automation and email communication.

The solution from APSIS involved implementing structured email automation and CRM integration. This enabled WWF Norway to create automated welcome journeys, segment supporters for relevance, and run targeted campaigns like "Making Norway's Gardens Wilder." As a result, they successfully grew their base of committed supporters, distributed 150,000 seed packages in one campaign, and built a stable system for turning participants into lifelong advocates.

WWF