Case Study: Thomas Cook Achieves Higher Passenger Sales with APSIS CDP

Thomas Cook Omnichannel campaigns with APSIS CDP

Thomas Cook, the Northern Europe travel company, wanted to increase passenger sales for the summer holiday season. Their goal was to improve online performance by getting more site visitors to search for destinations, request holiday quotes, and ultimately convert more bookings. APSIS supported this effort using APSIS Profile Cloud as part of an omnichannel marketing approach.

APSIS captured customer and prospect behavior across web, app, CRM, and other channels, then scored profiles based on travel preferences and journey stage. Thomas Cook used these insights to personalize website content, trigger emails, send abandoned cart messages, adjust ad bids, and target social and display campaigns. The result was strong year-over-year growth, including a 12% increase in sessions with travel search, an 11% increase in sessions with travel quotes, and 35% more net sales passengers.

Thomas Cook