Case Study: Net1 boosts lead quality and customer relevance with APSIS marketing automation

Net1 - Customer Case Study

Net1, a supplier of wireless communication solutions for professional users, needed a better way to track customers’ journeys across digital marketing channels and into their first sales meeting. To reduce cold calls and give sales more relevant insight into prospects’ needs and engagement levels, the company turned to APSIS and its visitor identification and marketing automation capabilities.

APSIS helped Net1 strengthen collaboration between marketing and sales by identifying website visitors, feeding sales with detailed customer data, and creating automated email flows to nurture leads and customers. The result was a larger volume of qualified leads, higher lead quality, and stronger content marketing conversion points, enabling Net1 to target smaller audiences with the same impact while improving relevance and precision.

Net1

Kim Schwerin

Chief Marketing Officer