Case Study: BDO boosts targeted email marketing with APSIS Pro

How BDO Brings Their Knowledge To Your Inbox

BDO, a Danish professional services firm, wanted to make better use of its 16,000+ email subscribers but struggled with cluttered, siloed data that made it difficult to target the right content to the right people. To build a stronger email marketing channel, BDO turned to APSIS Pro to organize subscriber data and better understand its diverse audience of customers, leads, media, influencers, and other stakeholders.

Using APSIS Pro, BDO cleaned and migrated its recipient lists, then implemented dynamic filters to personalize one newsletter for different audience segments based on recipient data. APSIS helped BDO send a bi-weekly newsletter every other Wednesday at 08:00, creating a consistent expectation among readers and achieving strong engagement, including a 57% open rate.

BDO

Simon Warnich

Senior Consultant for Communication & Social Media