Case Study: HeadBrands boosts customer engagement and cart recovery with APSIS

HeadBrands - Customer Case Study

HeadBrands, a Nordic distributor of hair care products for hairdressers, stylists, and salon owners, wanted to create a stronger 360-degree customer experience by delivering the right content at the right time across channels. The company needed a better way to understand customer needs, drive traffic, and tailor email content to highly loyal brand preferences. APSIS provided email marketing and automation support to help address this challenge.

Using APSIS, HeadBrands optimized its email marketing with data-driven segmentation, automation, customized templates, and triggered flows, while also designing emails mobile first based on customer device behavior. With APSIS abandoned cart recovery in place, HeadBrands achieved a 50% recovery rate, while also improving traffic to its site and creating more inspirational, personalized emails for its audience.

HeadBrands

Fredrik Gelkner

Chief Executive Officer and Founder